"Is creativity born or made?" is a fundamentally important question, for it drives the strategy of any organisation wishing to enhance its ability to innovate. Those who believe that creativity is 'born' are obliged to search for 'creative' people, the fortunate few endowed with the 'magic gift'; those who believe it is 'made', however, can adopt a very different approach - to train everyone in the appropriate skills, to encourage their use, and to build and maintain the cultural conditions in which individual creativity and organisational innovation can flourish.
And it should be no surprise to those who access this website that we in Silver Bullet firmly believe that creativity and organisational innovation can flourish.
And it should be no surprise to those who access this website that we in Silver Bullet firmly believe that creativity is not born, but can indeed be taught.
To support that view, Dennis has been actively involved in the educational arena, in two ways. Firstly, he has completed the definition of a syllabus to teach 'deliberate creativity' as part of GCSE, A2 or A level subjects such as Business Studies or Psychology, or as an aspect of the International Baccalaureate's Theory of Knowledge programme. Comprising some 60 hours of student tuition time, Dennis's syllabus covers all the main aspects of creativity, and contains many practical exercises. As a result of this initiative, 'deliberate creativity' is now featured in Edexcel's GCSE in Business Studies.
Also, to help encourage creativity at schools, Dennis has written a Creativity Activity Pack. Crammed full of activity-based exercises, this pack has been designed to be both enjoyable and educational. To download a copy of the Creativity Activity Pack, please click on the image!